SYNOPSIS TBA

In this session, privacy technologist and entrepreneur Gilbert Hill will bust the myth that data ethics kills conversion rates. We will explore how clean, zero-party data and transparent AI guardrails actually yield higher-quality leads, eliminate algorithmic bias that wastes ad spend, and build fierce customer loyalty. You’ll come away with a practical framework for auditing your marketing AI stack to ensure it’s driving revenue, not regulatory risk.

SYNOPSIS TBA

Over 80% of companies report zero measurable productivity gains from AI – even as their employees swear by it. Individual AI wins aren’t compounding into company wins, and marketing teams feel this acutely: every marketer running their own prompts, their own version of the ICP, their own brand voice, their own playbooks. The productivity stays personal. The leverage never reaches the P&L. 

 This session is for marketing leaders ready to move past tool-by-tool experimentation and start building agentic marketing teams — where AI agents work from shared organizational context, not 30 private chat histories. We’ll cover both halves of the equation: the practical (a live demo of Claude as a marketing co-worker, operating from a team’s shared brand, ICP, and campaign context) and the strategic (the governance, guardrails, and operating-model decisions you need so this scales without creating new risk). 

 You’ll leave with a clear picture of what a real agentic marketing team looks like – and the three decisions you need to make before you build one. 

In this session Oliver dispels the myth that AI is not creative, exploring how the industry will likely change – for some, this is great, for others probably not. No one can see into the future, but there are steps you can take today to ensure that whatever the fate of our AI-filled future, creatives can still thrive.