Nicole Mezzasalma

Senior Consultant & Innovation, Battenhall
Keynote speech

The New Social Landscape: Where Human Creativity Meets AI Intelligence

This practical session explores how AI shapes modern social media, from content recommendations to audience engagement. Through case studies and examples, you’ll learn effective ways to use AI tools for your social strategy while maintaining authentic connections with your audience. The talk covers current AI capabilities, common pitfalls, and actionable steps to integrate AI thoughtfully into your social media workflow.
Short Bio

Nicole is senior consultant for innovation at London-based agency Battenhall, with clients ranging from tech giants to gaming companies. A self-professed geek and a specialist in emerging social media platforms and channels, she’s been deeply interested in the world of AI since before ChatGPT went public in 2022. Formerly a journalist with over 15 years of experience, Nicole moved into marketing in 2013 and has worked in-house with large FMCG companies in the drinks industry before moving to the agency world. Originally from Brazil, she has lived in the UK since 2003.

coming soon
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